Greenwashing may be the roadblock between your intentions and your actions.
Being eco-friendly is vogue right now. It’s hot. According to TripAdvisor, nearly two-thirds of travellers are looking to invest in greener travel (YAY).
But...what happens when there is a demand There is supply, whether it's authentic or not.
Suddenly we have every airline, tour company and hotel on the eco-friendly bandwagon because money talks.
The new eco-trend has a dangerous implication. It stresses just how vital research is to travelling truly responsibly.
Cue: greenwashing. It's the ploy to use marketing strategies to appear eco-friendly to customers.
Definition: ‘disinformation disseminated by an organization so as to present an environmentally responsible public image.’
It’s a huge issue, so we need to tackle it.
How can we determine who is greenwashed and who is authentically green?
It’s easy enough for a company to claim they are green, but how do we make them prove it?
Ultimately, we need to sift through the jargon and get the full story on their sustainability efforts and achievements.